Blazin Chicken & Gyro
Creator: @iambiggroove
A restaurant visit built around food, humor, and movement. Campaign goal: introduce the restaurant to new audiences.
- Views
- 1.1M+
- Likes
- 38.6K
- Comments
- 406
- Shares
- 4.5K
Phavur / Influencer marketing
Connecting brands, creators & audiences.
Client campaigns across Houston’s food and lifestyle scene.
MY ROLE
Marketing InternDecember 2024 – April 2025
Marketing InternDecember 2024 – April 2025
CREATOR CAMPAIGNS / INSTAGRAM CONTENT PERFORMANCE
Crescent Foods
Creator: @rabiaammar.home
A mini chicken pot pie recipe that shows the product in an everyday cooking context. Campaign goal: build brand visibility through useful recipe content.
- Views
- 267K
- Likes
- 2.8K
- Comments
- 117
- Shares
- 868
Drip
Creator: @you_had_me_at_halal
A close-up dessert preparation video. Campaign goal: introduce the brand through product-focused creator storytelling.
- Views
- 144K
- Likes
- 2.8K
- Comments
- 49
- Shares
- 3.5K
Instagram figures recorded in my original portfolio. Reporting dates are not shown. My role was campaign coordination; the credited creators produced the videos. The Blazin original-post link opens its TikTok version.
The assignment
Support local brands with creator partnerships and social content tailored to their audiences.
The audience
Houston diners, local lifestyle audiences, and the communities surrounding participating creators.
My contribution
During my marketing internship at Phavur, I worked across multiple client accounts, coordinating influencer outreach, creator communication, content briefs, campaign deliverables, and performance reporting.
Deliverables
Influencer partnerships, campaign briefs, client content, and performance reporting. My work included campaigns for more than 15 brands and restaurants, as documented in my résumé.
Outcome & context
The three featured creator campaigns recorded 1.1M+ views for Blazin Chicken & Gyro, 267K for Crescent Foods, and 144K for Drip in the Instagram figures preserved in my original portfolio. These are content results from the collaborations; my contribution was client and campaign coordination. Reporting dates are not shown.