Marketing for a technical industry.
I direct chapter marketing across Instagram and LinkedIn, turning technical programs, industry events, and sponsorship opportunities into clear, engaging communications.
Marketing DirectorFebruary 2026 – Present
Concrete expertise.
A professional community.
The American Concrete Institute (ACI) develops standards, technical resources, education, and certification programs for concrete design, construction, and materials. Its San Antonio Chapter brings that mission to local industry professionals through technical meetings, certifications, networking, and student outreach.
My work connects those programs with the people they serve: engineers, contractors, concrete producers, testing professionals, suppliers, and students.
About the San Antonio Chapter ↗- Technical program communication
- Event and certification promotion
- Scholarship and sponsor visibility
- Member and student engagement
- Instagram and LinkedIn reporting
This work demonstrates experience communicating specialized information to professional audiences across construction, concrete, and materials.
Visibility. Engagement.
A growing audience.
April 3–September 29, 2026 · 180 days
- Content views
- 33,157
- Net followers
- +81
- Interactions
- 536
- Viewers
- 3,599
- Profile visits
- 656
- Bio link taps
- 8
February 1–September 28, 2026
299 page views
Account-level performance while I managed chapter marketing. Views are not unique people. LinkedIn page views measure visits to the page, not post impressions. The platform reporting periods differ; these figures are not combined or presented as a before-and-after growth rate.
Read the performance report (PDF) ↗Technical programs. Clear next steps.
Certification communications organize exam dates, locations, registration details, and requirements for working professionals.
Enlarge artwork ↗Concrete Field Testing Technician certification
August 22, 2026 exam · program information, registration deadline, and refresher details
Enlarge artwork ↗Aggregate/Soils Base Testing Technician certification
October 17, 2026 exam · registration information and candidate requirements
Enlarge artwork ↗Field Grade I Certification Exam
Certification information and registration details · date printed on artwork: February 28, 2026
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Industry knowledge, made visible.
Meeting promotions connect a specialist topic with a speaker, a professional audience, and a clear invitation to attend.
Enlarge artwork ↗Aggregate reactions and issues in concrete
May 20, 2026 · technical meeting promotion featuring Mark Huffman of Martin Marietta
Enlarge artwork ↗Tree preservation in development and construction
October 21, 2026 · general meeting promotion featuring Justin Krobot of Tree Mann Solutions
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Scholarships, sponsors & participation.
A coordinated set of sponsorship information and countdown creative for the Annual Scholarship Golf Tournament on October 8, 2026. These are promotional materials, not a claim of funds raised.
Enlarge artwork ↗Scholarship tournament sponsorship guide
Sponsorship tiers, benefits, event logistics, and registration
Enlarge artwork ↗Eight-day tournament countdown
A time-sensitive reminder with sponsorship availability and a registration call to action
Enlarge artwork ↗Scholarship tournament campaign variation
Alternate event creative presenting sponsorship options and participation details
Enlarge artwork ↗Annual Scholarship Golf Tournament
Event promotion · October 8, 2026
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Connecting students with the industry.
Outreach creative invites students and young professionals into the chapter’s professional community.
Enlarge artwork ↗UTSA × Texas State Student Mixer
Student outreach and event promotion · September 9, 2026
Enlarge artwork ↗Young Professionals Student Mixer
Event promotion · March 26, 2026 · supplied image
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The assignment
Build awareness of the chapter’s programs and give industry professionals, sponsors, and students a clear reason to participate.
The audience
Concrete producers, engineers, contractors, testing professionals, materials suppliers, chapter members, and university students.
My contribution
As Marketing Director, I manage chapter marketing and social content for professional meetings, certifications, scholarship fundraising, and student outreach. I create promotional graphics and captions, coordinate messaging with chapter leadership, share event recap content, and review performance to guide future communications.
Deliverables
Certification and registration graphics; technical meeting and speaker promotions; scholarship tournament sponsorship materials and countdowns; student mixer promotions; social copy, event recap content, and performance reporting.
Outcome & context
During the April 3–September 29, 2026 Instagram reporting window, the chapter recorded 33,157 content views, +81 net followers, and 536 interactions. LinkedIn recorded 299 page views from February 1–September 28, 2026. These are account-level results during my tenure; the report does not establish a before-and-after comparison for every metric.